WA animation companies to visit China
25 September 2012A delegation of WA-based animation companies hoping to expand their business interests into Asia will head to China this weekend for the 7th International Animation Fair of Shijianzhuang, in Hebei Province. The delegation will have the opportunity to test their projects in the Chinese marketplace as well as gain a comprehensive understanding of the China production and financing market.
The WA delegation includes Alan Lindsay (Vue Group), Ian Abercromby (Symphonic Pictures), Zallan Tallis (Symphonic Pictures), Zaaron Tallis (Symphonic Pictures), Merlin Cornish (Siamese), Lindsay Fleay (Westcoast Institute of Training) and Aaron Kennedy (Raging Pixel Productions).
ScreenWest's Director Production Investment Defrim Isai said the visit was an exclusive initiative for ScreenWest clients by Mario Andreacchio of AMPCO films for WA companies wishing to explore co-production and financing in China.
"A key aspect of ScreenWest's long-term strategy is to focus on the potential of new markets by augmenting international alliances and partnerships, specifically China" said Defrim.
"In recent years ScreenWest has sent nine teams to China and hosted a number of delegations here, so we are thrilled Mario Andreacchio, who has extensive experience in China, will be hosting this facilitated delegation to the region."
Mario, who founded the Australia and China Film Alliance through SPPA, said it was imperative Australian production companies hoping to expand into Chinese markets understood the importance of developing relationships with the right partners as part of a long-term strategy.
"China is moving fast on the course to becoming the centre of the world's innovation and this has direct implications on the film and television industry," he said.
"The directive from the Chinese Government for the film industry is to focus on animation to help achieve this goal, as animation has the ability to cross many cultures and involves the latest and upcoming technologies."
Mr Andreacchio was the first Western producer to gain approval for an official treaty co-production with the Chinese Government with his project The Dragon Pearl, and is also Executive Producer on the current WA Chinese co-production One Night of Madness.
The 2012 China Shijianzhuang Animation Fair and Trade Show will be held from 28 September until 4 October. Events will include investment promotion forums, exhibits, wide and intensive media coverage across China and cooperation and development forums.